I love my work. Always have.
I've been a journalist, a PR account exec, worked with politicians and physicians on campaigns and crises, worked in higher ed and health care building great teams and writing speeches. And in each of those places my role has involved the profession of story.
In journalism, the job was to ensure our audience (Maude and Mabel in Upper Marlboro was the target) understood what was taking place in their world and how it affected them.
In PR, marketing, and communications, the audience is always different but the job is all about story - the profession of story. Some people call the development of story "brand building". It is all based on story. Always has been and always will be.
A powerful story can move us to join, to purchase, to vote, to participate, to invest, to change our minds. Today seekers and shoppers alike find connection and meaning through the story of the brands they choose.
We seek a legacy or a cause to support through our purchases or commitment of time. We now know that the narrative of your purpose can attract your customers or followers to greater loyalty, whether you are launching a product, a service, an idea, or a cause.
We are storytellers by nature. Our great religions, civilizations, and societies left their mark by leaving their stories. Even before language, our earliest ancestors left behind the story of their work through images on cave walls. It's hard-wired into our very being.
Story and strategy are at the heart of the work we do - and now I look forward to doing that work through Koppel&Co.