The men walking away from the camera are heading across the valley to the peaks in the distance.
What is drawing them there? What is in the distance that we can't see?
What are they talking about on their walk? And who are they?
Old friends? Brothers?
Mostly we want to know why they are in the valley of the beautiful mountains.
And that's the basis of story - the key elements that are the core of compelling curiosity.
That is how we begin the process of engaging your audience in what makes you and your work different, distinguished, and important.
Story is the start. But it's strategy that ensures results.