Strategy keeps its eye on the goal. It is focused on ensuring your story is heard by the right audience to drive the right result.
Strategy took a $2M advertising investment and turned it into a $16M impact through the power of the stories behind the ads. When stories are fueled by powerful human survival, a small cancer hospital can play in the big leagues.
Strategy drove the public and legislative appetite for a $500MM investment in biomedical research buildings at the University of Minnesota. The stories of research discoveries enabled by collaborative new space provided the rationale for that growth.
Strategy allowed the state of Pennsylvania to pass a historic revenue increase (new taxes) during the no-new-taxes era, while retaining the majority party in office.
Strategy targeted policy leaders ensured legislation restricting stem cell research in Minnesota never made it to a full vote. It was the stories from mothers of children who could potentially benefit from cures derived from that research that made the difference.
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